Timeless is to be unaffected by the passage of time or changes in fashion. Trademark is a device pointing to the origin of merchandise that is reserved for exclusive use to the owner. Trademark is also a distinguishing characteristic firmly associated with something.
When creating Timeless Trademark, we had a desire to create a nexus between fashion and business. Our preferred fashion style has always been classic and couture — or best put, timeless. One arena we wished to provide coverage in was trademark infringement. But even moreso, we hoped that being a resource would be our distinguishing characteristic — or better said, our trademark.
And thus, Timeless Trademark was born.